Digital Marketing

5 Digital Marketing Facts You Probably Didn't Know

5 Digital Marketing Facts You Probably Didn't Know

Whether you’re a new  or an experienced digital marketer, we all know at a minimum that digital solutions like Google and Facebook are the go-to digital marketing platforms that online marketers mostly used to execute their marketing efforts.

Here is the thing – although Google & Facebook are considered ‘giant’ companies in the marketing industry, you’re only looking at a tiny fraction of digital solutions in the marketing technology landscape.

In this article, you’ll get to discover 5 other facts you (probably) didn’t know about digital marketing. Or if you don’t know anything about digital marketing at all, read this article first.

Digital Marketing Landscape Is HUGE

The marketing technology landscape is segmented into 6 different categorizes with advertisement & promotions being one of them.

  • Advertising & Promotions
  • Content & Experience
  • Social & Relationships
  • Commerce & Sales
  • Data
  • Management

In 2011, Brinker consolidated from about 150 digital solutions to approximately 8,000 as of 2020. It’s no doubt that the 5,233% growth in this digital landscape tells you about its demand in this sector.

marketing technology landscape

You might be thinking that you’ll only need digital marketing solutions, and it really doesn’t matter how big the landscape is. We’d advise you to think again.

Because these digital solutions are created to solve existing problems, scale, and to improve efficiency in your business operations that you might not even know of.

That’s why if you’re just getting started on marketing your business digitally, it is best to plan ahead and acquire the digital platforms that your business might need.

If you’re planning to scale your business, it’s time to conduct research on how you can effectively utilize these digital solutions.

Online Businesses Use At Least 2-3 Complementing Digital Solutions

A complementing digital ecosystem (or some may call a marketing technology stack) that is compatible with your business goals will give you that edge your business needs.

The most common marketing technology stack that we see in most organizations can look something like this:

  • Google Workspace (Management)
  • Google Ads + Facebook (Advertisement)
  • Google Analytics + Google Tag (Data & Visualization)
  • Slack (Internal Communications & Collaboration)
  • HubSpot (CRM)
  • Mailchimp (Email Automation)

Usually, a business of a certain scale can have a more customized /complex stack. Of course, the choice of stack is entirely dependent on the business.

Some companies like Salesforce has an all-in-one digital solution that supports marketing, CRM, commerce, sales, services, analytics and more which can be more convenient/suitable choice.

5.22 Billion Unique Mobile Users In The World

As of 2021, the latest statistic has reported about 5.22 billion unique mobile users in the world (DataReportal, 2021). This makes up 66.6% of the global world population.

A significant increase of 93 million more mobile phone users are recorded in this year alone. With this trending statistic, you definitely need to think about including mobile-friendly digital marketing initiatives in your digital marketing plan.

Good Marketing Funnels, Better Lead Conversions

Only 12% of the marketing professionals found that they are happy with their lead conversion according to the State of Lead Conversion in Marketing and Sales report. It is a known fact that companies still struggle with effectively collecting valuable leads and following up with their prospect.

Lead conversion can be a challenging task and may potentially waste marketing budget, time, effort and loss in revenue opportunity if they are not dealt with care.

Successful organizations leverage on well-defined lead-management strategy, communications and effective website funnels. They enjoy 4-10 times higher response rate than generic email blasts and outreach.

Lastly, time is of the essences, following up with your leads fast ensures they do not turn into cold leads and lose their interest.

A worthy mention regarding an A/B testing done by Hubspot (Source: HubSpot), reveals that links on landing pages is the reason for visitors exiting the landing pages. They are the so-called ‘gap’ in the landing pages that ought to be dealt with.

The data shows that removing unnecessary links helped to improve conversion rates as it directs the visitors on to the call-to-action buttons instead.

Conclusion

Digital Technologies are constantly thriving, there are plenty of digital solutions are there. Without a doubt, utilizing a holistic digital ecosystem and ensuring they are implemented effectively can be a game changer for your business. These digital solutions will be able to shift the way businesses are operating in terms of capturing qualified leads and engaging consumers and have seamless collaboration between departments.

Most organizations provide a demo service or trial version of their solution for your consideration. It will be a wise move to look out for such options and get proper consultation first to see if it is something that fits your business’s goals.

If you’re interested to learn more about digital marketing, get your free marketing pass here to get access to your digital marketing blueprint.

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