How to build a highly effective website funnel in GroovePages
In this article, you will find out how you can build a website funnel for your online business to drive sales and increase your conversion rate.
We will provide you with a simple step-by-step guide, help you understand the secrets of marketing funnels, and to build a website funnel with Groovepages (or any funnel builder of your choice). If you’re curious about what they are and how they can benefit you, this post is for you.
A Website funnel is a series of steps that your customers take from being aware of your company to becoming a buyer, and eventually, a loyal customer and advocate.
If you have a website, you want your visitors to take actions that benefit your business’s objective so that they can eventually become your customers.
There are different types of website funnels, it can be anything from a simple marketing funnel to a more advanced and complex funnel with more steps that leads to a purchase decision.
The main objective of the funnels is meant to lead the visitors through the entire customer journey without you doing any work.
An optimized website with an effective marketing funnel in place increases the chance of converting your visitors and continuing to generate fresh leads and revenue.
While your website funnel is doing all the work you do, you’ll be able to focus on the other areas of your business.
A traditional website is made up of different pages that visitors can freely navigate around for information.
However, a website funnel is a union of a traditional website with a marketing funnel of one single page that allows visitors to perform a sequence of actions that leads them to a specific goal.
Clickfunnels, GroovePages, and Kartra are well-recognized companies that have the ability to create website funnels for your business.
If you're interested to know more about GroovePages, check out this in-depth GroovePages review.
Because of its funnel process, it is specifically designed to direct customers to take one action to the next. This form of linear conversion method drives customers closer to making a purchase decision.
For the rest of this article, we’re going into more detail to uncover the funnel process and discover key ingredients that make a perfect marketing funnel.
A successful sales funnel is made up of 4 key components; awareness; interest; desire; action. Here’s a simple diagram with a breakdown of an effective conversion funnel model:
- Creating awareness for your products and services
- Building enticing offers to garner interest
- Educate how their problems will be solved to create the desire
- Provide clear Call-To-Action and encourage purchase
A perfect marketing funnel works when efforts are made to optimize at different stages of the funnel process.
This is a normal practice to perform for maintaining a high-quality marketing funnel with high conversion funnel metrics that generate leads.
If executed strategically, it can turn out to be a conversion marketing funnel that runs itself.
Let’s get started on building the website funnel. You’ll need these elements for the tutorial below. If you do not have any of the following items below, click on the item to find out how you can get them.
Step 1: Creating Your Sales Conversion Funnel Map
We will be using these few simple website funnel pages to help you get started quickly based on the diagram above.
No matter what type of business you’re running, you’ll need to plan out different stages of your customer’s journey that fit into your website funnel.
A typical sales conversion funnel map includes these website funnel pages:
– Lead Magnet Opt-in
– One-Time Offer (OTO)/ UpSell Sales Page
– Checkout Form
– UpSell Page
– Thank You Page
Mapping out your website funnel helps you to monitor and provide you with more insights into how your visitors move through
Step 2: Create Your Lead Magnet Opt-In Page
Lead Magnet opt-in page is the first touch point where you will introduce your products and services to your potential buyer in your website funnel.
You may consider using this conversion funnel layout to design your Lead Magnet Opt-In Page:
– Attractive Head Line about your products/services
– The list of benefits that your potential buys will be able to get
– Create enticing offers with a sense of Urgency (e.g. Limited time only)
– Opt-In Form
– Testimonials
– Clear the Call-to-action button in between the listed points above (e.g. Free Instant Access)
Tips: From points 1–3, the content here is considered the most important to onboard your potential buyers into the website funnel. It’s best to make sure that they are straightforward and easy to understand.
Step 3: Create Your One-Time Offer (OTO) Page
A one-time-offer page is to upsell another product offering (if any)within your website funnel, this can potentially boost your sales and revenue.
Because you have already created awareness & interest in step 2, you can provide a short description of your OTO product and include a CTA button for your potential buyer to add it to cart.
The objective is to further entice and create a desire for them to take action. In this case, the OTO product offering can be something that resolves a pain point for them at an attractive price point.
Step 4: Create Your Download/Thank You Page
If you’re offering a digital product, you may want to create a download page with a download link for your customer and thank them for the purchase.
Alternatively, You may want to complete the website funnel with a simple thank you page to conclude their customer journey in your website funnel.
Step 5: Integrate Your Website Funnel With Marketing Automation
To bring your website funnel together, you’ll need to create an email drip campaign that allows you to execute a marketing funnel automation.
Marketing funnel automation is used in website funnels to automatically send follow-up emails to the users once they have opt-in to your funnel. This is where you will be able to follow up effortlessly.
If you already have a GroovePages account, you can access GrooveMail for free and start integrating it into your website funnel.
To complete your GrooveMail configuration and integrate with your GroovePages’s Lead Magnet Opt-In Page, you’ll need to set up these elements:
- Sender’s account
- Form, List
- Tags
- Sequences
In your GrooveFunnel Dashboard, simply click on GrooveMail > Senders > Add Sender and complete all the fields and click save. You’ll receive an email to verify your email address.
Subsequently, configure your form for the Lead Magnet Opt-In Page with the relevant form fields that you want to collect from your visitors (e.g Name & Email).
Lists are the email list that you’ll need to create a list for your current website funnel. Where areas, and tags are a form of categorization of your email contacts.
While sequences are a set of configured email automation that you can send to your tagged contacts from your email list to promote your products/services.
This is where you’ll be able to automatically direct your customers to the Thank you Page after a successful checkout and scheduled promotion emails from your GrooveMail’s sequence configuration.
Recap:
A successful website funnel derives from creating actionable steps within your website that caters to your customer’s needs and expectations. When you’re able to do so, optimizing your website can easily translate to high converting website funnel to boost your business’s sales and revenue.
